Your message deserves the media’s attention. Partner with an industry insider to get it!

I’m Paula Rizzo. I’m an Emmy Award winner and former senior television producer for nearly two decades — most recently at Fox News Channel in New York City.

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Checklist to Become a Go-To Media Expert

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Work with Me on Your Media Strategy

  • On-Camera Media Training:

    I can get you camera ready for media appearances or creating your own videos.

  • Media Pitch & Story Development Consulting:

    We can zero in on what you offer and why it would be interesting to the media by coming up with media pitches together.

  • Video Series Development Consulting:

    We’ll conceptualize your web video series to use on your YouTube and/or social media channels to grow your media platform and online presence, positioning you as a thought leader and go-to expert.

  • Podcast Series Development Consulting:

    We’ll lay out your podcast season that will showcase you as an industry expert.  

  • Pitch Like a Producer Workshop:

    Great for teams. Learn what media gatekeepers are looking for in expert talent and how to be that person.

Best Selling Author

Learn more about my first book Listful Thinking.

Lights Camera Expert

A six-week online course to boost your brand in the media.

List Producer

My work as a productivity coach and blogger.

“Paula Rizzo knows how to make a segment sing. She creates compelling new ways to tell stories and change how people think. If you want someone who can craft the perfect segment idea and get your message across –she’s your match.”

JJ Virgin
JJ VirginAuthor and Nutrition & Fitness expert

“Working with Paula is a breath of fresh air. She values and respects me as a person, and perhaps more importantly, values and respects my time. I’d work with Paula any day, anywhere.”

Peter Shankman
Peter Shankman Best selling author, investor, keynote speaker

“Two days after Paula’s coaching, my interview with Channel 4 News in the UK went viral on social media with more than 100 million views, making it the most watched clip ever produced by Channel 4. Within just 20 minutes Paula’s media training opened my eyes to ways I could be even more effective in spreading my message of happiness. With her keen eye and firm but friendly manner she helped me undo years of previous media training that wasn’t working. I’ve been much more comfortable and polished on air thanks to Paula’s guidance.”

Mo Gawdat
Mo GawdatAuthor, Solve for Happy & former Chief Business Officer for Google X

“Paula is one of the sharpest and most well-informed producers I know. I have worked with her on segments for nearly a decade and every experience has been a positive one. She is always prepared, professional and nice, attributes which can be tough to find in this industry. Paula is a total pro!”

Frances Largeman-Roth, RDN
Frances Largeman-Roth, RDN Registered dietitian, frequent TV guest and author

“Anyone that has the opportunity to work with Paula Rizzo should run towards that chance.  She’s smart, organized, thoughtful and creative.”

Ben Michaelis, PhD
Ben Michaelis, PhDPsychologist and author

About me

As a best-selling author and Emmy-award winning television producer for nearly 20 years, I’ve produced health, wellness, and lifestyle segments with a range of top experts, including JJ Virgin, Jillian Michaels, and Deepak Chopra. I served as senior health producer for Fox News Channel in New York City for over a decade. Today, I work with experts, authors, and entrepreneurs on how to position themselves for media (traditional as well as blogs and podcasts), build their lists, and engage customers and fans for their brands, books and businesses.

I’m also the co-creator of Lights Camera Expert  – an online course geared towards helping entrepreneurs, authors and experts get media attention.

I created the productivity site and am the best-selling author of Listful Thinking: Using Lists to be More Productive, Highly Successful and Less Stressed, which has been translated into 12 languages and has been featured on many media outlets including Fox News, Fox Business, Prevention, Business Insider, Entrepreneur, Brides and made it on’s list of “Self Help Books That Actually Help.”

I’m a regular speaker, and presented the keynote address for New York Women in Communications, and have presented at MA Conference for Women, Public Relations Society of America (PRSA), National Association of Professional Organizers (NAPO), American Society of Association Executives, and others.

“Paula just knows the *exact* things that can make your media appearance a success. Her simple tweaks have completely changed how I appear on TV and also my confidence level for doing future media!  She is the person you should be working with to translate your passion and expertise into a polished, media appearance.”

Amy Shah, MD
Amy Shah, MD

“Paula has a rare vision to see which topics would bring massive attention from media, press and viewers. Her vision brought me thousands of viewers to my site, global media exposure, and even more follow-on media opportunities.”

Nagina Sethi Abdullah
Nagina Sethi AbdullahWomen’s weight loss coach

“I’ve worked in and around media for more than 20 years. In that time, Paula Rizzo has absolutely been one of the most organized, efficient and collaborative producers I’ve ever met, let alone had the pleasure to work with. She intuitively knows how to carve out the exact right segment for guests not only for her own audience, but to meet the needs of our promotional initiatives as well. She’s even provided me consult on how to best work with producers at other outlets and how to translate my messaging into the language of the media. She’s an invaluable and treasured resource in my professional arsenal.”

Mary Lengle
Mary Lengle Publicist on more than 100 book titles including numerous NYT Bestsellers

“The knowledge that Paula shared with our team from her years of experience and profound expertise was invaluable. Months later, we still regularly quote things that she shared with us during her presentation and we will definitely look forward to inviting her back to our offices to present to our team again in the future.”

Danielle Gano
Danielle GanoFounder and CEO, Elle Communications

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